Once again another SCANDAL PV surprises me
I instantly loved the song, but like some others, I expected the PV to be more like
Harukaze with a mini story or something that promoted the movie with teaser clips. Personally, I love the simplicity of this PV and it's that simple concept of them just playing and rocking out is what surprised me. However, even though the video's concept was simple, the numerous camera angles, the play with the lighting, the way the all the girls were arranged, and how they head banged throughout the video despite the tempo and melody of the song all came together and felt "natural" for me. Overall great job on the song and I love the PV even though once again it wasn't what I expected, but I've gotten used to it by now.
Now for the other details. I agree with what some have said that the head banging in the PV seems excessive and out of place for the sound of this song, but to me it embodies the essence of why I became fan of SCANDAL. When (4)four cute japanese girls in school girl outfits stepped onto that tiny stage in L.A. all those years ago I expected them to play some girly pop song about how everyday is sunshine & lolipops and then the music started. After recovering from the intial shock that they were playing rock music and the contradiction that their looks didn't match the music they were playing, I instantly became a fan.
On a side note they were doing plenty of head banging back then too!
I do believe the way the video was presented was a message to fans that although their style and look will change as they mature, their core always has been and alway should be Rock. There very well could be a deeper meaning in the video if you notice all the lighting changes with brightness and color, but whether there is or isn't, wouldn't change my opinion of the video. In the future they will likely do more Pop-ish songs and delve into other genres at the encouragement of their management or corporate, but at heart they are a rock band.
PHS PV was a shocker for me, but I'm a "glass is half full" type of guy. Many people were crying that they're becoming idol cause of the dancing in the
PHS PV and the Pop sound of the song, but I couldn't figure out why it also made those same people deaf to Mami's awesome guitar throughout the song or the fact that the song had a rocking Intro and Ending. It's my belief that you won't truely know if something fits your style unless you go out and actually try it out.
Back to the
Awanai Tsumori no, Genki de ne PV. Their outfits look great. I've always thought they looked great in white since
Namida no Regret. Even though their
Harukaze look is how a rock band should appear, their outfits in
Awanai Tsumori no, Genki de ne to me fits them perfectly. Their overall look, from their outfits to their hairstyles combined with the lighting effects and movements made them all shine.
Too bad there won't be a PV for
24 Jikan Plus no Yoake Mae. I imagine that would be a good head baning video, but knowing the girls they would probably make it a choreographed dance video LOL!