reilachii wrote:the timing for the release of this campaign seems off, but it's nice to see that HONEY has a tie-in.
It's most likely due to the date this product will officially be released in Japan, which is still two weeks away on March 22nd. If they had released the campaign closer to
HONEY's release, it would have been too far away from the release date of this product.
I'm also surprised it took them this long to release this product in Japan when it's been available (in the US, at least) for at least 6 years now.
As I currently have pink hair like MAMI, I recently purchased the color she's wearing (Ultimate Wine). The color is definitely not a color I'd imagine when picturing wine, which would be a deeper, more purple red. This one is more of a red-orange color.
Overall, I'm not really a fan of it. I like liquid lipsticks, but I'm more of a fan of the ones that have a matte finish to them. Unlike those, however, the top coat/gloss that comes with this one makes it super sticky, which then starts to feel gross and gummy-like after a while. You can't touch it up by applying another coat of color either; if you do, it gets even gummier and flakes off quite a bit. So, if you want to reapply, you'll need to wipe your first application of color off completely using makeup remover or micellar water.
One good thing about it: Unless you're eating oily foods, it does actually last for quite a long time.