Earlier this week, a mysterious viral clip appeared online. It was followed by another equally mysterious clip. Sony denied the clips were theirs. So, alright then, who made them?

Meet Han West. He's a 24-year-old half-Chinese, half-American filmmaker, working on his Master of Fine Arts in Singapore at New York University's Tisch School of the Arts Asia. He directed both clips. That raises more questions than it answers: Why did he make the ads?

West filmed the spots a few months back at the Tisch Asia's campus. "The PS4 spots were part of a commercials class I took in my last semester," West tells Kotaku. "In the class, we were required to make one viral ad and one more 'polished' commercial." He picked Sony, because he was a fan of their ads. He picked the PS4, because it was unreleased, providing fertile ground for imagining commercials.